Contrary to belief, this time of year is big for businesses. Over the holidays, consumers spend the most money out of any other time of the year. Join in the conversations and create a compelling marketing strategy without the dead zone some businesses feel over the holiday season. Below are a few tips you can use for the month of November!
- Seasonal Images
Isn’t there something magical about pumpkins, mums, changing autumn leaves and everything that has to do with Thanksgiving dinner? I love what William Sonoma did with the seasonal social post on a dry turkey dinner. They shared a beautiful image along with some tips.
- Giving Back
Tis’ the season for giving back. What charity events or ways that your business is showing community support? Share those memories on your social channels.
- Black Friday Teaser
Black Friday is one of the biggest days for consumer buying. Think of a special to offer your clients. Get strategic here! Don’t give away the farm but give an offer that customers and clients may not be able to pass up. Tease your audience with a preview of what you will be offering and when it will go live!
- Thanksgiving Day
What are you thankful for in your business? Your community or personally? Share this on Thanksgiving Day. After all, it is about being thankful. 🙂
- Black Friday
This is where you make your teaser we discussed earlier LIVE! For example, if you are throwing a 15% off sale on all products purchased starting at 8:00am-11:59pm on Black Friday, make an image using canva.com and share the post on social media that the sale is now live for customers! Always attach a link to buy to help with website traffic and easy direction for customers.
- Small Business Saturday
If you are a small business owner, Small Business Saturday is a must! Share a great image along with a story on how you got started in your business. What inspired you? Here you can also share some behind the scenes photos, production videos, new product launches etc. Get creative and share some personality!
- Cyber Monday
If you have an online business, Cyber Monday is a great day to offer a sale or introductory special to get new clients and customers.
Remember for each day there are hashtags to use! #thanksgivingday #blackfriday #smallbusinesssaturday to name a few! Make sure to use them in your posts. If you need help developing an AWESOME marketing plan over the holidays, it’s not too late!
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