We all know that the shutdown has dramatically impacted businesses all over the world. As the country starts the phases of re-opening, businesses NEED to have an action plan of prospecting, scheduling and selling products/services. There is a catch though! Businesses owners are having to think outside the box in a new way of promoting. Obviously we know that social media is the way to do things, and this trend continues to be an incredibly powerful way to market.
Marketing Stats Don’t Lie
Recent studies have shown that email prospecting has increased by 7% since the beginning of May and engagement of said emails have reached 33% MORE than before Covid-19. Scheduled meetings and booked appointments saw a 5% lift in the last week. This is promising as a business owner because the stats are showing that prospects are wanting products and services again and businesses are ramping up their promotions.
Which Services To Focus On Moving Forward
We all are aware that Social Media is more powerful and a must have more than ever! This trend will continue and is a necessity in your business marketing strategy. Start using video in your sales outreach and social media content. This helps to engage more prospects, show the person behind the company and helps to say more in less time. Basically, video is more captivating and will keep an audience coming back for more.
So what happens from here? The Covid-19 business lift is happening now across the world. Whether your state is allowing businesses to open, those who are under strict rules are bending in the way they do things and it is paying off. These stats provide optimism as a business owner that things are kicking back up. As a marketer, I am excited to help those businesses create REALLY great content to share, increase traffic and sales AND help structure a process that is repeated for maximum benefits! Contact us for a FREE consultation to go over how we propel your business even during uncertain times.