Luxe Marketing Blog

20 social media content ideas for business

Find it hard to come up with content for your social media platforms? We have compiled a list of 20 social media content ideas to get the wheels turning on what to post. Use this list to start planning out content on repeat. Now that October is right around the corner, you should already be thinking of Holiday posts. Hashtags such as #halloween #thanksgiving #blackfriday #givingtuesday #christmas #happyholidays #newyears should already be on your radar! You can use services such as Canva or Picmonkey to create FREE template designs for eye-catching posts.

20 Social Media Content Ideas

  1. Join in weekly hashtag themes
  2. Use your surroundings
  3. Photo caption contests
  4. Share a bonus offer
  5. Share your workspace
  6. Give tips or how to’s
  7. Post Holiday content
  8. Ask questions!
  9. Create an infographic
  10. Post live videos
  11. Product comparison guides
  12. Memes
  13. Testimonials
  14. Client appreciation posts
  15. Favorite tools
  17. Re-share existing content
  18. Share content by leading industry influencers
  19. Milestones
  20. Behind the scenes

How to brainstorm your social media content ideas

Take a look at your monthly calendar and see what events, specials, milestones, products, holidays etc are coming up. Start planning based upon what you have coming up in your calendar and customize the content to your brand. An easy way is to write down content each day in a calendar. This helps keep you on track visually to make sure you don’t miss a social beat. In addition, have the mindset that your audience DOES want to hear what you are up to. Customers and clients want to see the human behind the social profile. Show them that and they will be interested in keeping up to date with your business.

Keep in mind the 80/20 rule

The 80/20 rule is still a great rule to follow when it comes to social media content. 80% should be about sharing stories, 20% should be about selling. If you sell too much in your posts, your audience will refrain from interacting with you over time. Customers and clients want to know the benefit is to not only follow you but purchase your products and services. If you come across too pushy, even if you have the best products in the world, your audience will unfollow. Keep them engaged with the content ideas above and by following the 80/20 rule!

What pieces of content have you shared online from the list above that rocked your social channels? Tag us on our Facebook page. We want to hear your story!